Mr. Reed’s passion for real estate and his entrepreneurial spirit were fostered from a young age. His family has owned and operated a real estate firm for almost thirty years. In 1997, when Mr. Reed began his appraisal career, he focused on the healthcare sector. He has continuously specialized in the valuation of senior’s housing, including independent living facilities, assisted living facilities, nursing homes, continuing care retirement centers, and hospitals. Mr. Reed also consults on the development of new properties, in terms of site selection and providing market and feasibility studies. This niche market is experiencing growth and ever-increasing demand, and Mr. Reed provides his services nationally. Mr. Reed provides comprehensive valuation and consulting services to lending institutions, investors, property managers, as well as government institutions.

Mr. Reed gained valuable experience through working for some of the world’s largest financial and advisory firms, including PricewaterhouseCoopers and Cushman & Wakefield. In 2012, Mr. Reed formed Heron Valuation Group, providing professional services to his clients that are comparable and competitive with any large firm while having the flexibility and responsiveness of a small company.

With the formation of Heron Valuation Group, LLC, Mr. Reed established a general commercial appraisal practice in addition to his healthcare valuation services. Heron Valuation Group’s general commercial footprint covers the Panhandle of Florida, the entire State of Alabama, and the Mississippi Gulf Coast.

Mrs. Reed has been involved with real estate since obtaining her Alabama real estate salesperson license in 1995. Her exposure to the appraisal industry spans 18 years and began shortly after marrying her high school sweetheart, Frank. Mrs. Reed completed a Bachelor of Science Degree in Consumer Sciences/Financial Planning from the University of Alabama in 1998, before going on to earn her Masters in Business Administration in 2003, from the University of South Florida. Today, Mrs. Reed is in the process of obtaining her State General Certification with the State of Alabama after successfully completing all required coursework through the Appraisal Institute. Mrs. Reed has been a State of Alabama Trainee Real Estate Appraiser since 2013.
In addition to her involvement and training with a variety of appraisal assignments, most especially focused on those pertaining to the healthcare and seniors housing industry, Mrs. Reed is also responsible for the financial operations of Heron Valuation Group, LLC. Mrs. Reed has a particular interest and focus on market studies and feasibility analysis. Mrs. Reed’s general commercial experience has largely been with industrial and special use properties and vacant tracts of land.